user experience

#010 - Intro to Agile Marketing with Femi Olajiga


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On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.

Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services.

Femi is here today to talk with us about Agile Marketing, share his experiences, and provide us with a good primer on the subject. We begin our conversation talking about some of the different flavors of Agile and how Femi has seen Marketing teams adopt them into their processes. We then talk about some of the challenges that come with adopting an Agile framework into businesses and we move onto some of the more granular details like cross-functional teams, skill sets, and tips for individuals looking to make improvements to their marketing function.

Whether you’re interested in introducing Agile to your organization or just looking to make some improvements to the way you work in your current role, this episode has some good insights on how to become a more effective marketer.


  • Femi's journey from selling chickens in Nigeria to consulting corporations like Verizon and Avis on Agile marketing.

  • Flavors of agile and three key areas that can be improved to make your marketing teams more efficient.

  • The most common Agile marketing teams and also the most challenged.

  • How Agile typically gains adoption and practical advice for those who wish to introduce to their functional teams.

  • When T-Shaped skills are effective and when they are not.

  • Common misconceptions and tips for those interested in improving their marketing function.

  • Introduction to Lean Agile Marketing and Femi’s ongoing research on Agile marketing.




Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

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#008 - Service Design with Kurt Schmidt


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It's no surprise that companies are putting a lot of emphasis on experience design these days. In a recent article, Create Powerful Customer Experiences, Gartner shared that 81% of marketing leaders responsible for CX believe that their companies will primarily compete on the basis of CX in two years. That's incredible but also not that surprising. 

So I invited Kurt Schmidt, former BMX professional and graphics designer, now President at Foundry, to talk with us a bit about service design. While on this episode, Kurt spends a decent amount of time describing the difference between service design and other forms of experience design, CX, UX, etc., the relationships are analogous or at least becoming that way. Listen in as Kurt is a wealth of knowledge in this space. He's curious, passionate, and has been around this industry a long time so it was a pleasure having him on the show.

Kurt's also a keynote speaker at local product and agile conferences if you're in the Minneapolis area and interested in hearing him speak live. Visit his website (link below) for upcoming events.  

If wearing headphones and listening to audio is more your thing, Kurt also hosts his own podcast, The Schmidt List, on leadership in design and technology. Check it out. 

On this episode we discuss the following…

  • Kurt's journey and transition from graphics design to the world of service design
  • What service design is and what it is not
  • When an organization or team should engage someone in service design
  • Misconceptions about people and the value of service design
  • Advice on how to introduce service design to an organization and keeping projects focused
  • Finding business opportunity with service design
  • Customer expectations in modern commerce and the role of service design 
  • Product development with quantitative and qualitative data
  • The job market for people in service design

How you Can reach Kurt:

various mentions and topics from this episode: