marketing

#018 - GDPR, Data Privacy and Regulations in 2019

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The General Data Protection Regulation (GDPR) was implemented on 25 May 2018 and we’re already seeing states propose their own data protection and privacy laws here in the United States. Wondering what impact GDPR has had on marketing since inception ,or what regulations are coming to the states and how to prepare?  

Wanda Kauffman and Natalie Simmer join me in an in depth discussion on all of that and more. We chat about GDPR, proposed regulations here in the states, federal law, consumer awareness, and impacts on businesses who are eager to leverage consumer data. There’s a lot in this 45 minute clip so don’t miss it if you’re marketing leader in your organization. Also, see below for resources discussed on this episode. We’ve included several for your convenience.

Note that this is episode number two of a six-part series that I’m recording with The Lacek Group on customer engagement. Links to previous episodes in this series will be listed below as they become available.   

SHOW HIGHLIGHTS AND WHAT YOU’LL LEARN…

  • How GDPR became a regulation in the EU law

  • Why GDPR is the gold-standard and which US states are proposing similar regulations

  • Proposed regulations, including the California Consumer Privacy Act (CCPA)

  • Types of GDPR violations that are being reported and by whom

  • Data privacy, consumer awareness and under what conditions they’re willing to provide personal data in exchange for your service

  • Reducing business risk and vulnerability by creating a center of excellence and becoming SOC 2 certified

  • How agencies, vendors, and brands are reacting to these regulations, including moving data in-house

  • Providing better customer and user experiences while adapting to consumer expectations

  • Resources on how to stay up-to-date on violations, new and existing regulations, and certifications

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

General References:

Privacy Resources:

Available episodes on customer engagement with The Lacek Group

Episode #17: Separating Signals From The Noise

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#015 - Loyalty and Personalization in Healthcare

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Have you ever wondered how consumer expectations are changing the way healthcare payers and providers think about the overall consumer healthcare experience? Wondering how healthcare companies are harnessing data or from wearable devices? Or, maybe you’re wondering how healthcare companies are going to drive innovation in a heavily regulated industry. Wonder no more!

On this episode, I had the pleasure of speaking with Rahul Goyal, Director of Digital Analytics and Personalization at UnitedHealth Group and Tess MacGibbon, Account Director at The Lacek Group about all of this. Well, briefly since we only had fifty minutes. Both guests are incredibly knowledgeable about healthcare which made this a fun and enlightening episode. Listen in as Rahul and Tess provide an insiders perspective on data, personalization and loyalty in the healthcare industry.

show highlights and what you’ll learn…

  • The rise of consumer expectations in the healthcare sector

  • Challenges with personalizing healthcare experiences for consumers

  • How the healthcare industry thinks about personalization and what they’re doing to address today’s challenges

  • How personalization drives loyalty in healthcare; the current state of loyalty and where there are opportunities for innovation

  • Data and analytics talent in the healthcare industry; what UHG is doing to bridge gaps between talent types and the business

  • The future of loyalty and personalization in healthcare

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#014 - Into The New Year!

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Since starting the Digital Measure Show in April of last year I’ve released 13 episodes which is a little better than one per month. Not as many as I would have liked but then again it’s not about quantity as much as it is about quality and consistency. If I’m being completely honest, 2018 was truly about learning and getting comfortable behind a microphone. For that, I’m incredibly thankful for my guests (and strong network!) for providing me with wonderful content, their time, and network exposure to help promote this podcast.  

Looking ahead into 2019 I really feel like there’s momentum behind the podcast—I’ve got some incredible guests lined up already and I’m partnering with The Lacek Group to produce a handful of high-quality loyalty and digital marketing episodes.

upcoming topics and guests…

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#010 - Intro to Agile Marketing with Femi Olajiga

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On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.

Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services.

Femi is here today to talk with us about Agile Marketing, share his experiences, and provide us with a good primer on the subject. We begin our conversation talking about some of the different flavors of Agile and how Femi has seen Marketing teams adopt them into their processes. We then talk about some of the challenges that come with adopting an Agile framework into businesses and we move onto some of the more granular details like cross-functional teams, skill sets, and tips for individuals looking to make improvements to their marketing function.

Whether you’re interested in introducing Agile to your organization or just looking to make some improvements to the way you work in your current role, this episode has some good insights on how to become a more effective marketer.

SHOW HIGHLIGHTS AND WHAT YOU'LL LEARN...

  • Femi's journey from selling chickens in Nigeria to consulting corporations like Verizon and Avis on Agile marketing.

  • Flavors of agile and three key areas that can be improved to make your marketing teams more efficient.

  • The most common Agile marketing teams and also the most challenged.

  • How Agile typically gains adoption and practical advice for those who wish to introduce to their functional teams.

  • When T-Shaped skills are effective and when they are not.

  • Common misconceptions and tips for those interested in improving their marketing function.

  • Introduction to Lean Agile Marketing and Femi’s ongoing research on Agile marketing.

REACH AND CONNECT WITH FEMI

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

LISTENERS, BEFORE YOU GO!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below. 

#009 - Data Engineering with Jose Bergiste

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One of the many reasons for this podcast is to connect with new people in the industry and learn from their experiences. On this episode, I'm happy to introduce Jose Bergiste, Principle Analytics Consultant at Congetik. Jose reached out to me as a fan of the podcast several weeks ago and asked if he could be a guest on the show to educate others in this space on what it’s like to be a data engineer. I loved his mission and though that it fit right into the narrative of this podcast.

We began our conversation talking about what data engineers do then we get into the day-to-day aspects of being a data engineer, how they fit within organizations, their relationships with marketing, IT, and data teams. Then we touch on the market and what Jose does to stay relevant in a rapidly evolving industry.

Whether your an aspiring data engineer or work in other areas of marketing, this episode has some good insights on the industry and how they're becoming a more important role in digital marketing. 

Show highlights and what you'll learn...

  • How Jose got into data engineer and his experience at Walt Disney Company
  • Jose describes some of the day-to-day aspects and types of data engineering 
  • Where data engineering teams fit into organizations, the culture, and how they support digital marketing
  • The relationship between data, marketing, IT, and data engineering teams
  • A little on the current market of data engineering and keeping your skills relevant 
  • Recommended resources for aspiring data engineers

Reach and connect with Jose:

People, Technology, and Resources Mentioned

Jose, thanks for this awesome iTunes review and for being a listener of the podcast. Much appreciated and I look forward to future conversations with you. 

First episode in and I am very impressed. Very good content. Cool topics and well delivered. I like that it is not super technical but also not shallow. You gain good insights and learn a few things from it. Can’t wait for more.
— Jose Bergiste

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below. 

#008 - Service Design with Kurt Schmidt

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It's no surprise that companies are putting a lot of emphasis on experience design these days. In a recent article, Create Powerful Customer Experiences, Gartner shared that 81% of marketing leaders responsible for CX believe that their companies will primarily compete on the basis of CX in two years. That's incredible but also not that surprising. 

So I invited Kurt Schmidt, former BMX professional and graphics designer, now President at Foundry, to talk with us a bit about service design. While on this episode, Kurt spends a decent amount of time describing the difference between service design and other forms of experience design, CX, UX, etc., the relationships are analogous or at least becoming that way. Listen in as Kurt is a wealth of knowledge in this space. He's curious, passionate, and has been around this industry a long time so it was a pleasure having him on the show.

Kurt's also a keynote speaker at local product and agile conferences if you're in the Minneapolis area and interested in hearing him speak live. Visit his website (link below) for upcoming events.  

If wearing headphones and listening to audio is more your thing, Kurt also hosts his own podcast, The Schmidt List, on leadership in design and technology. Check it out. 

On this episode we discuss the following…

  • Kurt's journey and transition from graphics design to the world of service design
  • What service design is and what it is not
  • When an organization or team should engage someone in service design
  • Misconceptions about people and the value of service design
  • Advice on how to introduce service design to an organization and keeping projects focused
  • Finding business opportunity with service design
  • Customer expectations in modern commerce and the role of service design 
  • Product development with quantitative and qualitative data
  • The job market for people in service design

How you Can reach Kurt:

various mentions and topics from this episode:

#006 - Search Marketing and Site Migrations with Chris Aburime

Chris Aburime

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On this episode I had the pleasure of speaking with Chris Aburime, Executive Vice President and Co-Founder of Augurian, a Minneapolis search agency on SEO. Chris has over twenty years of experience in search so it was great getting his take on skill gaps in the industry and to get some practical SEO tips when going through site migrations. 

On this episode we discuss the following…

  • Background on Chris and how he ended up co-founding Augurian

  • Some of Chris' observations on skill gaps in the current search marketing industry which were co-presented along with Kat Duncan at the Minnesota Search Engine Marketing Association (MNSearch) earlier this year

  • Site migration tips and how to keep search in mind throughout the process

How you Can reach Chris:

various mentions and topics from this episode:

#005 - Product Marketing at a Startup with Paul Feiner

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This episode was a bit of an experiment, nevertheless, a lot of fun. Paul Feiner, Director of Marketing at The Big Know, joined me to talk about product marketing at a local startup. Paul leads the marketing group at The Big Know with various backgrounds in BA, content marketing, and social marketing. He even has has a side hobby, I Love Minnesota Sports, a Facebook page dedicated to Minnesota sports fans.

I've worked with Paul while at GoKart Labs and really admire his witty demeanor and empathy for the end user. Paul is as nice as they come, very passionate, and because he's been honing his craft for the past few years, I wanted to have him on the podcast to talk a little about product marketing at startups through the lens of The Big Know.

Hopefully you find this episode as interesting as I did. If you want to hear more from product marketers like Paul, please leave a request below. As I mentioned, this episode was a bit experimental, but if there's an interest in knowing more product marketing as it relates to martech, adtech, digital marketing, or measurement let me know. 

#004 - Startup Analytics with Dennis Still

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I had the pleasure of speaking with Dennis Still, Founder & Chief Insights Analyst at Bigfoot Analytics, on what it takes to be an analyst in a startup or small company. Dennis has worked for larger companies before but has really spent the bulk of his career in analytics at smaller companies. Dennis is a data "hacker" at heart and I really enjoyed getting his perspective on the skill set and passion that's required to survive in a small company as an analyst. 

On this episode we discuss the following…

  • Dennis' journey from social science to data and analytics 
  • What's currently required of analysts today and how expectations have changed over the years
  • Some common client questions and how to navigate the challenging conversations
  • How Dennis sees the difference in startup analytics and enterprise level talent
  • Practical advice for new data analysts entering the field, where and how to find what you're passionate about, and the mentality you have to have when choosing to work at a small company or a startup
  • Dennis' must have data tools and things he does to stay relevant as an analyst
  • We broke out Dennis' crystal ball for a moment and reflected on the future of the analytics industry 

How you can reach Dennis:

Various mentions and topics from this episode:

#002 - Customer Data Platforms with James McDermott (Part 2 of 2)

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On this episode I talked with James McDermott, CEO and Co-Founder of Lytics, on Customer Data Platforms. My goal of this episode was to bring a different perspective on CDPs than what Martin Kihn brought through research in the last episode and I think we nailed it. James helped untangle some of the myths we have about CDPs and provided a very passionate perspective on the current and future state of this category.

On this episode we discuss the following…

  • The three components of the Customer Data Platform category
  • Typical questions that marketers have about the technology of CDPs
  • Working with and operationalizing data that comes from data science teams
  • The value of Customer Data Platforms and the problems they are meant to solve
  • Challenging the mental model of marketers and moving from content to people based marketing
  • James on the differences in competing technology and the future of this category

How you can reach James:

Other Resources Discussed in this Episode: