digital

#010 - Intro to Agile Marketing with Femi Olajiga

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On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.

Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services.

Femi is here today to talk with us about Agile Marketing, share his experiences, and provide us with a good primer on the subject. We begin our conversation talking about some of the different flavors of Agile and how Femi has seen Marketing teams adopt them into their processes. We then talk about some of the challenges that come with adopting an Agile framework into businesses and we move onto some of the more granular details like cross-functional teams, skill sets, and tips for individuals looking to make improvements to their marketing function.

Whether you’re interested in introducing Agile to your organization or just looking to make some improvements to the way you work in your current role, this episode has some good insights on how to become a more effective marketer.

SHOW HIGHLIGHTS AND WHAT YOU'LL LEARN...

  • Femi's journey from selling chickens in Nigeria to consulting corporations like Verizon and Avis on Agile marketing.

  • Flavors of agile and three key areas that can be improved to make your marketing teams more efficient.

  • The most common Agile marketing teams and also the most challenged.

  • How Agile typically gains adoption and practical advice for those who wish to introduce to their functional teams.

  • When T-Shaped skills are effective and when they are not.

  • Common misconceptions and tips for those interested in improving their marketing function.

  • Introduction to Lean Agile Marketing and Femi’s ongoing research on Agile marketing.

REACH AND CONNECT WITH FEMI

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

LISTENERS, BEFORE YOU GO!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below. 

#009 - Data Engineering with Jose Bergiste

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One of the many reasons for this podcast is to connect with new people in the industry and learn from their experiences. On this episode, I'm happy to introduce Jose Bergiste, Principle Analytics Consultant at Congetik. Jose reached out to me as a fan of the podcast several weeks ago and asked if he could be a guest on the show to educate others in this space on what it’s like to be a data engineer. I loved his mission and though that it fit right into the narrative of this podcast.

We began our conversation talking about what data engineers do then we get into the day-to-day aspects of being a data engineer, how they fit within organizations, their relationships with marketing, IT, and data teams. Then we touch on the market and what Jose does to stay relevant in a rapidly evolving industry.

Whether your an aspiring data engineer or work in other areas of marketing, this episode has some good insights on the industry and how they're becoming a more important role in digital marketing. 

Show highlights and what you'll learn...

  • How Jose got into data engineer and his experience at Walt Disney Company
  • Jose describes some of the day-to-day aspects and types of data engineering 
  • Where data engineering teams fit into organizations, the culture, and how they support digital marketing
  • The relationship between data, marketing, IT, and data engineering teams
  • A little on the current market of data engineering and keeping your skills relevant 
  • Recommended resources for aspiring data engineers

Reach and connect with Jose:

People, Technology, and Resources Mentioned

Jose, thanks for this awesome iTunes review and for being a listener of the podcast. Much appreciated and I look forward to future conversations with you. 

First episode in and I am very impressed. Very good content. Cool topics and well delivered. I like that it is not super technical but also not shallow. You gain good insights and learn a few things from it. Can’t wait for more.
— Jose Bergiste

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below.