customer research

#016 - Augmenting Customer Research with Behavioral Data

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I was introduced to customer research several years ago but didn’t really make the connection to digital marketing until almost four years ago when leading a testing and optimization team at Best Buy. I was all in on customer research, not as a researcher, but in terms of how digital analytics and a well-oiled A/B testing program could augment research and deliver a better overall customer experience.

Obviously time is money and resources are limited. Unfortunately, this is a reality for most of us. However, that shouldn’t stop us from delivering a better customer experience should it?

That’s why I’ve invited Jennifer Havice to join me today. Jennifer, founder of Make Mention Media and Communications, a conversion copywriting and CRO consulting company, joined me to share her perspective on this very question. In this episode, she shares why she thinks that research is so important and often neglected. She also provides her take on the research market and how behavioral data can be a powerful tool for augmenting research.

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#014 - Into The New Year!

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Since starting the Digital Measure Show in April of last year I’ve released 13 episodes which is a little better than one per month. Not as many as I would have liked but then again it’s not about quantity as much as it is about quality and consistency. If I’m being completely honest, 2018 was truly about learning and getting comfortable behind a microphone. For that, I’m incredibly thankful for my guests (and strong network!) for providing me with wonderful content, their time, and network exposure to help promote this podcast.  

Looking ahead into 2019 I really feel like there’s momentum behind the podcast—I’ve got some incredible guests lined up already and I’m partnering with The Lacek Group to produce a handful of high-quality loyalty and digital marketing episodes.

upcoming topics and guests…

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below.