analytics

#015 - Loyalty and Personalization in Healthcare

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Have you ever wondered how consumer expectations are changing the way healthcare payers and providers think about the overall consumer healthcare experience? Wondering how healthcare companies are harnessing data or from wearable devices? Or, maybe you’re wondering how healthcare companies are going to drive innovation in a heavily regulated industry. Wonder no more!

On this episode, I had the pleasure of speaking with Rahul Goyal, Director of Digital Analytics and Personalization at UnitedHealth Group and Tess MacGibbon, Account Director at The Lacek Group about all of this. Well, briefly since we only had fifty minutes. Both guests are incredibly knowledgeable about healthcare which made this a fun and enlightening episode. Listen in as Rahul and Tess provide an insiders perspective on data, personalization and loyalty in the healthcare industry.

show highlights and what you’ll learn…

  • The rise of consumer expectations in the healthcare sector

  • Challenges with personalizing healthcare experiences for consumers

  • How the healthcare industry thinks about personalization and what they’re doing to address today’s challenges

  • How personalization drives loyalty in healthcare; the current state of loyalty and where there are opportunities for innovation

  • Data and analytics talent in the healthcare industry; what UHG is doing to bridge gaps between talent types and the business

  • The future of loyalty and personalization in healthcare

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#014 - Into The New Year!

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Since starting the Digital Measure Show in April of last year I’ve released 13 episodes which is a little better than one per month. Not as many as I would have liked but then again it’s not about quantity as much as it is about quality and consistency. If I’m being completely honest, 2018 was truly about learning and getting comfortable behind a microphone. For that, I’m incredibly thankful for my guests (and strong network!) for providing me with wonderful content, their time, and network exposure to help promote this podcast.  

Looking ahead into 2019 I really feel like there’s momentum behind the podcast—I’ve got some incredible guests lined up already and I’m partnering with The Lacek Group to produce a handful of high-quality loyalty and digital marketing episodes.

upcoming topics and guests…

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment on LinkedIn or Twitter. I’ll get back to you as soon as I can.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn or Twitter via the links below. 

#010 - Intro to Agile Marketing with Femi Olajiga

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On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.

Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization analyst, eventually finding his way into Agile. After holding several positions across those disciplines, Femi decided to start his own practice at CX Conversion where he consults on various Agile and Digital Marketing services.

Femi is here today to talk with us about Agile Marketing, share his experiences, and provide us with a good primer on the subject. We begin our conversation talking about some of the different flavors of Agile and how Femi has seen Marketing teams adopt them into their processes. We then talk about some of the challenges that come with adopting an Agile framework into businesses and we move onto some of the more granular details like cross-functional teams, skill sets, and tips for individuals looking to make improvements to their marketing function.

Whether you’re interested in introducing Agile to your organization or just looking to make some improvements to the way you work in your current role, this episode has some good insights on how to become a more effective marketer.

SHOW HIGHLIGHTS AND WHAT YOU'LL LEARN...

  • Femi's journey from selling chickens in Nigeria to consulting corporations like Verizon and Avis on Agile marketing.

  • Flavors of agile and three key areas that can be improved to make your marketing teams more efficient.

  • The most common Agile marketing teams and also the most challenged.

  • How Agile typically gains adoption and practical advice for those who wish to introduce to their functional teams.

  • When T-Shaped skills are effective and when they are not.

  • Common misconceptions and tips for those interested in improving their marketing function.

  • Introduction to Lean Agile Marketing and Femi’s ongoing research on Agile marketing.

REACH AND CONNECT WITH FEMI

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

LISTENERS, BEFORE YOU GO!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below. 

#009 - Data Engineering with Jose Bergiste

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One of the many reasons for this podcast is to connect with new people in the industry and learn from their experiences. On this episode, I'm happy to introduce Jose Bergiste, Principle Analytics Consultant at Congetik. Jose reached out to me as a fan of the podcast several weeks ago and asked if he could be a guest on the show to educate others in this space on what it’s like to be a data engineer. I loved his mission and though that it fit right into the narrative of this podcast.

We began our conversation talking about what data engineers do then we get into the day-to-day aspects of being a data engineer, how they fit within organizations, their relationships with marketing, IT, and data teams. Then we touch on the market and what Jose does to stay relevant in a rapidly evolving industry.

Whether your an aspiring data engineer or work in other areas of marketing, this episode has some good insights on the industry and how they're becoming a more important role in digital marketing. 

Show highlights and what you'll learn...

  • How Jose got into data engineer and his experience at Walt Disney Company
  • Jose describes some of the day-to-day aspects and types of data engineering 
  • Where data engineering teams fit into organizations, the culture, and how they support digital marketing
  • The relationship between data, marketing, IT, and data engineering teams
  • A little on the current market of data engineering and keeping your skills relevant 
  • Recommended resources for aspiring data engineers

Reach and connect with Jose:

People, Technology, and Resources Mentioned

Jose, thanks for this awesome iTunes review and for being a listener of the podcast. Much appreciated and I look forward to future conversations with you. 

First episode in and I am very impressed. Very good content. Cool topics and well delivered. I like that it is not super technical but also not shallow. You gain good insights and learn a few things from it. Can’t wait for more.
— Jose Bergiste

Listeners, Before You Go!

Thanks for listening. If you have any questions for me or the guest on this episode, please leave a comment below and we'll get back to you.

If you enjoyed this episode, please leave a review and rate the show in iTunes. Also subscribe so you don't miss any future episodes. 

Your support on social media is also appreciated. Feel free to share this episode and to connect with me on LinkedIn, Twitter, and Facebook via the links below. 

#005 - Product Marketing at a Startup with Paul Feiner

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This episode was a bit of an experiment, nevertheless, a lot of fun. Paul Feiner, Director of Marketing at The Big Know, joined me to talk about product marketing at a local startup. Paul leads the marketing group at The Big Know with various backgrounds in BA, content marketing, and social marketing. He even has has a side hobby, I Love Minnesota Sports, a Facebook page dedicated to Minnesota sports fans.

I've worked with Paul while at GoKart Labs and really admire his witty demeanor and empathy for the end user. Paul is as nice as they come, very passionate, and because he's been honing his craft for the past few years, I wanted to have him on the podcast to talk a little about product marketing at startups through the lens of The Big Know.

Hopefully you find this episode as interesting as I did. If you want to hear more from product marketers like Paul, please leave a request below. As I mentioned, this episode was a bit experimental, but if there's an interest in knowing more product marketing as it relates to martech, adtech, digital marketing, or measurement let me know. 

#004 - Startup Analytics with Dennis Still

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I had the pleasure of speaking with Dennis Still, Founder & Chief Insights Analyst at Bigfoot Analytics, on what it takes to be an analyst in a startup or small company. Dennis has worked for larger companies before but has really spent the bulk of his career in analytics at smaller companies. Dennis is a data "hacker" at heart and I really enjoyed getting his perspective on the skill set and passion that's required to survive in a small company as an analyst. 

On this episode we discuss the following…

  • Dennis' journey from social science to data and analytics 
  • What's currently required of analysts today and how expectations have changed over the years
  • Some common client questions and how to navigate the challenging conversations
  • How Dennis sees the difference in startup analytics and enterprise level talent
  • Practical advice for new data analysts entering the field, where and how to find what you're passionate about, and the mentality you have to have when choosing to work at a small company or a startup
  • Dennis' must have data tools and things he does to stay relevant as an analyst
  • We broke out Dennis' crystal ball for a moment and reflected on the future of the analytics industry 

How you can reach Dennis:

Various mentions and topics from this episode:

#003 - Testing & Optimization with Brian Hawkins

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On this episode Brian Hawkins, Senior Partner at Web Analytics Demystified, joined me to talk about testing and optimization. Brian brings over a decade of experience in testing and personalization to the table so it was a privilege to have him on the show. 

Due to time constraints, we barely scratched the surface of testing on this episode so I plan on doing more on this topic in the future. It's an area that I'm passionate about and one that we warrants much more conversation. Leave a comment below or on Facebook if there's a specific aspect of testing that interests you. I will take that into consideration when putting together the next episode. 

On this episode we discuss the following…

  • Common challenges within the practice of testing and optimization
  • Emerging solutions and technology that's changing the landscape of experimental testing
  • Tips for testing when traffic is low
  • Takeaways from Adobe Summit 2018
  • Introduction to MiaProva, an Optimization Management Platform

How you can reach Brian:

Various mentions and topics from this episode:

#001 - Customer Data Platforms with Martin Kihn (Part 1 of 2)

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On this episode I talk with Martin Kihn on Customer Data Platforms which is a feverishly hot topic and category in the current landscape of marketing technology. Martin spent the early part of his advertising career at Digitas in New York before stopping in Minneapolis to work for Fallon as the Director of Analtyics enroute back to New York where he is currently the VP of Research at Gartner.

Advertising is in his blood so it was my mission to convince Mr. Kihn to join me on The Digital Measure Show and get his perspective on this still young and undefined category. Mission complete! 

ON THIS EPISODE WE DISCUSS THE FOLLOWING...

  • The challenge that Gartner clients are looking to solve and the role of the Customer Data Platform
  • What part of the organization owns the Customer Data Platform
  • How Customer Data Platforms differ from Data Management Platforms, Tag Managers, and even CRM databases  
  • How vendors may differ and why it's a confusing and difficult category for marketers to approach 
  • The likely future of this category and the capabilities that are not yet available 

HOW YOU CAN REACH MARTIN:

OTHER CUSTOMER DATA PLATFORM RESOURCES:

If you liked this episode and would like to hear more on topics like this head over to iTunes to subscribe and rate this podcast. Thanks for listening and hope to hear from you soon!