tech startup

#005 - Product Marketing at a Startup with Paul Feiner


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This episode was a bit of an experiment, nevertheless, a lot of fun. Paul Feiner, Director of Marketing at The Big Know, joined me to talk about product marketing at a local startup. Paul leads the marketing group at The Big Know with various backgrounds in BA, content marketing, and social marketing. He even has has a side hobby, I Love Minnesota Sports, a Facebook page dedicated to Minnesota sports fans.

I've worked with Paul while at GoKart Labs and really admire his witty demeanor and empathy for the end user. Paul is as nice as they come, very passionate, and because he's been honing his craft for the past few years, I wanted to have him on the podcast to talk a little about product marketing at startups through the lens of The Big Know.

Hopefully you find this episode as interesting as I did. If you want to hear more from product marketers like Paul, please leave a request below. As I mentioned, this episode was a bit experimental, but if there's an interest in knowing more product marketing as it relates to martech, adtech, digital marketing, or measurement let me know. 

#004 - Startup Analytics with Dennis Still


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I had the pleasure of speaking with Dennis Still, Founder & Chief Insights Analyst at Bigfoot Analytics, on what it takes to be an analyst in a startup or small company. Dennis has worked for larger companies before but has really spent the bulk of his career in analytics at smaller companies. Dennis is a data "hacker" at heart and I really enjoyed getting his perspective on the skill set and passion that's required to survive in a small company as an analyst. 

On this episode we discuss the following…

  • Dennis' journey from social science to data and analytics 
  • What's currently required of analysts today and how expectations have changed over the years
  • Some common client questions and how to navigate the challenging conversations
  • How Dennis sees the difference in startup analytics and enterprise level talent
  • Practical advice for new data analysts entering the field, where and how to find what you're passionate about, and the mentality you have to have when choosing to work at a small company or a startup
  • Dennis' must have data tools and things he does to stay relevant as an analyst
  • We broke out Dennis' crystal ball for a moment and reflected on the future of the analytics industry 

How you can reach Dennis:

Various mentions and topics from this episode: