#003 - Testing & Optimization with Brian Hawkins


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On this episode Brian Hawkins, Senior Partner at Web Analytics Demystified, joined me to talk about testing and optimization. Brian brings over a decade of experience in testing and personalization to the table so it was a privilege to have him on the show. 

Due to time constraints, we barely scratched the surface of testing on this episode so I plan on doing more on this topic in the future. It's an area that I'm passionate about and one that we warrants much more conversation. Leave a comment below or on Facebook if there's a specific aspect of testing that interests you. I will take that into consideration when putting together the next episode. 

On this episode we discuss the following…

  • Common challenges within the practice of testing and optimization
  • Emerging solutions and technology that's changing the landscape of experimental testing
  • Tips for testing when traffic is low
  • Takeaways from Adobe Summit 2018
  • Introduction to MiaProva, an Optimization Management Platform

How you can reach Brian:

Various mentions and topics from this episode: