customer data

#018 - GDPR, Data Privacy and Regulations in 2019

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The General Data Protection Regulation (GDPR) was implemented on 25 May 2018 and we’re already seeing states propose their own data protection and privacy laws here in the United States. Wondering what impact GDPR has had on marketing since inception ,or what regulations are coming to the states and how to prepare?  

Wanda Kauffman and Natalie Simmer join me in an in depth discussion on all of that and more. We chat about GDPR, proposed regulations here in the states, federal law, consumer awareness, and impacts on businesses who are eager to leverage consumer data. There’s a lot in this 45 minute clip so don’t miss it if you’re marketing leader in your organization. Also, see below for resources discussed on this episode. We’ve included several for your convenience.

Note that this is episode number two of a six-part series that I’m recording with The Lacek Group on customer engagement. Links to previous episodes in this series will be listed below as they become available.   

SHOW HIGHLIGHTS AND WHAT YOU’LL LEARN…

  • How GDPR became a regulation in the EU law

  • Why GDPR is the gold-standard and which US states are proposing similar regulations

  • Proposed regulations, including the California Consumer Privacy Act (CCPA)

  • Types of GDPR violations that are being reported and by whom

  • Data privacy, consumer awareness and under what conditions they’re willing to provide personal data in exchange for your service

  • Reducing business risk and vulnerability by creating a center of excellence and becoming SOC 2 certified

  • How agencies, vendors, and brands are reacting to these regulations, including moving data in-house

  • Providing better customer and user experiences while adapting to consumer expectations

  • Resources on how to stay up-to-date on violations, new and existing regulations, and certifications

PEOPLE, TECHNOLOGY, AND RESOURCES MENTIONED

General References:

Privacy Resources:

Available episodes on customer engagement with The Lacek Group

Episode #17: Separating Signals From The Noise

Listeners, Before You Go!

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#001 - Customer Data Platforms with Martin Kihn (Part 1 of 2)

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On this episode I talk with Martin Kihn on Customer Data Platforms which is a feverishly hot topic and category in the current landscape of marketing technology. Martin spent the early part of his advertising career at Digitas in New York before stopping in Minneapolis to work for Fallon as the Director of Analtyics enroute back to New York where he is currently the VP of Research at Gartner.

Advertising is in his blood so it was my mission to convince Mr. Kihn to join me on The Digital Measure Show and get his perspective on this still young and undefined category. Mission complete! 

ON THIS EPISODE WE DISCUSS THE FOLLOWING...

  • The challenge that Gartner clients are looking to solve and the role of the Customer Data Platform
  • What part of the organization owns the Customer Data Platform
  • How Customer Data Platforms differ from Data Management Platforms, Tag Managers, and even CRM databases  
  • How vendors may differ and why it's a confusing and difficult category for marketers to approach 
  • The likely future of this category and the capabilities that are not yet available 

HOW YOU CAN REACH MARTIN:

OTHER CUSTOMER DATA PLATFORM RESOURCES:

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